How Do You
create a recruitment campaign that wows?
After a remarkable 180 years curating authentic travel experiences. P&O Cruises, announced the launch of their newest flagship, Iona, marking a drastic step-change to P&O’s traditional roots. With amazing ‘holiday like never before’ positioning. Iona was set to reinvigorate the cruise experience – and the retail experience Iona was selling needed to match.
Supporting global cruise retail specialist Harding with their recruitment campaign, we produced a modern and immersive attraction book to entice top talent on board.
Marrying Iona’s vision to create extraordinary travel experiences with ‘The Harding Way’. we injected high-energy personality into the attraction book, creating new, fun personas for each retail position to resonate with Iona’s image and the brands on board.
“
HDY respond to briefs with speed, dexterity and outstanding ability. Superbly led by the bold and bright Angel Gaskell, HDY are established experts within digital, design, shopper marketing, and experiential. If you’re looking for a responsive agency of London standards in Birmingham, the answer is HDY.
Director of Marketing, Harding
”