We were brought into the ensemble to help Cheltenham Jazz Festival manoeuvre themselves online and find an alternative way to engage a loyal customer base. The world-class line up included Gregory Porter, Steve Winwood, Soweto Kinch, Cleveland Watkiss and Marisha Wallace. Who performed live via a dedicated YouTube channel.
We devised a tuneful digital campaign to drive pre-registrations to attend a free-to-view, two day digital event.
A paid social and digital campaign was orchestrated across social. Using Facebook, Instagram and Spotify to support the event in boosting registrations.
The results struck the right chord with the audience and Cheltenham’s Marketing Team