How Do You

Allstar is a fuel card solutions business owned by Fleetcor. Each quarter, they run cold data email marketing campaigns to drive awareness and generate new leads. After being approached to disrupt and engage the target audience, HDY fuelled a new lease of life into the creative segment across these campaigns.

In a bid to step outside the box, HDY devised a bold email marketing campaign using an email drip sequence to nurture a cold database in a three-step process.

Aiming to tell a story using Allstar as the protagonist, our creative team of talented designers created a hand-drawn illustration comic strip style execution which was completely bespoke to the client. The result? A striking creative header that disrupted, informed and left its mark on our audiences’ minds.

The comic book strip told a story over three emails, and successfully engaged the target audience… just take a look for yourself below!