DIGITAL STRATEGY
Looking for support with your digital marketing efforts? Look no further! Our highly experienced in-house team have extensive knowledge and expertise in all things digital.
Here at HDY, we like to take a holistic approach to digital marketing and seek to implement the best multi-channel approaches possible, in order to ensure 360° coverage of your audiences. We develop bespoke data-driven channel plans, before executing and optimising campaigns that generate results. We then provide tailor-made reporting using a range of industry tools to uncover the key insights from your audience, to drive business growth. You’re also getting all the flavour of Lunar Agency, to take your brand over the moon.
From paid search, paid social and influencer marketing, to organic social, email marketing, CRM and more – our team have a wealth of knowledge guaranteed to help you achieve your business goals.
LEAD GENERATION
Generating high-quality leads with the right intent is crucial for efficiency and business success. After all, who wants to trawl through leads just to find they’re not willing to convert? This is where we thrive at HDY! We have extensive experience in lead generation campaigns for everything from job recruitment and B2B sales, to hospitality, education and more.
Want a little more evidence? Take a look at our Sanctuary Care case study – we helped revitalise care worker recruitment and generated a 136.67% increase in application leads.
E-COMMERCE REVENUE
Increasing e-commerce revenue and bolstering ROAS is part of our bread and butter at HDY. Through our expertise, the latest industry insight, and extensive data-driven testing methods, we can identify where the opportunities lie for you and your target audience. From customer acquisition to driving purchases and retention, we craft multi-channel campaigns that seamlessly encompass every user touch point and increase customer lifetime value.
Looking for the data to prove it? Take a look at our Bateaux London case study – we helped them to achieve 146.31% of their Spring 2023 revenue target.
AWARENESS & ENGAGEMENT
Driving awareness and engagement is crucial for reaching new customers. It’s also an important part of nurturing your current audience and growing your brand reputation to support your business growth. Whether you’re looking to increase the visibility and following of your brand, drive traffic and engagement to your chosen channels, or distribute mass communications to the people that matter; HDY have a team of experts across paid, organic and PR who are here to support.
But what does good look like? We’ll let the numbers from our recent work with Birmingham Airport do the talking – our campaign spanning 8 channels helped drive 8.7 Million impressions in 8 weeks and achieved an 11.80% increase in overall website traffic.
WHAT WE OFFER
PAID SEARCH
Our talented team are well-versed in the world of paid search. We conduct audits on GA4 and Google ads, create and run strategic search campaigns, and ensure effective tracking is in place with use of Google Tag Manager.
PAID & ORGANIC SOCIAL
Whether you’re looking for organic channel content, influencer marketing, or paid ads; our team have the skills to support. We can manage everything from Meta, TikTok and LinkedIn, to Spotify, Stackadapt, Pinterest and more.
EMAIL & CRM
Looking to craft engaging email comms? In need of customer relationship management support through platforms such as HubSpot? We’ve got the ability to align your marketing outputs to provide a seamless customer experience.