HDY’s beauty success leads to more client wins

A foundation for success, HDY is celebrating the arrival of another new beauty client resulting from amazing our retained beauty client partners in the wake of Covid-19. 

After pivoting Bronnley’s approach to e-commerce and nailing stellar PR coverage for Alya Skin, we’re delighted to be building our beauty-sector specialism with global charity Look Good Feel Better (LGFB). 

Flagship charity of the beauty and fragrance industry, international cancer support charity LGFB helps boost the confidence and emotional wellbeing of women, young adults and men undergoing cancer treatment.  Since Covid-19 they’ve adapted their services in 141 locations by creating virtual workshops which offer vital support in small groups. 

Driving brand awareness and ramping up corporate and individual support, our work will encompass digitally focused campaigns and content marketing as well as promoting workshops and events.  

LGFB CEO, Sarahjane Robertson comments,

“Look Good Feel Better is an incredibly important charity to so many people, offering positivity at a time when cancer patients need it most. We’re incredibly excited to begin work with HDY to help more people look and feel positive during and after their treatment.” 

If you’re a beauty brand looking to grow your digital presence or a start-up on the hunt for some friendly marketing advice, no matter how trivial we’d love to hear from you. Drop us an email via hello@hdyagency.com or if you’d prefer DM us on one of our social channels.