HDY takes a sip of the alcohol market

Our team is certainly partial to a refreshing tipple after a long day of creating engaging content campaigns for our clients, which is why we were beside ourselves with excitement when we found out we were appointed by New Zealand-based spirits brand Cardrona Distillery to work with it on its international ambitions. 

Leaving the gin, vodka, whisky and liqueur making to Cardrona, we’ll be using our diverse set of marketing expertise to help boost brand awareness, encourage conversions and bring the taste of New Zealand spirits to the UK.

Wanting to give the UK market a shot (we’ll stop with the drinks puns now…), Cardrona Distillery appointed us to create engaging stories through social media advertising and creative marketing campaigns. 

Founded in 2015, Cardrona Distillery started out with one ambition – to create single malt spirits which would stand tall on an international level. Now, 6 years later, its collection includes everything a cocktail lover and spirit aficionado could want: single malt, handcrafted gins, vodkas, whiskies and liqueurs. 

Cardrona Distillery also offers tours at its picturesque distillery, nestled in the Cardrona Valley, South Island, New Zealand, where you can see the magic behind how its delicious spirits get their unique and distinctive flavour.

Rachel Lavalette, Marketing Director at Cardrona Distillery said: “Our new working relationship with HDY will help us with our international expansion plans and get discerning drinkers all over the world talking about our unique range of single malt spirits. 

“After all, what better way to target the UK market than working with a UK marketing agency, who specialises in global marketing and client relationships.”

Let’s raise a glass to our new relationship. See you at the drinks cabinet, which will be now bursting at the seams with Cardrona’s finest!