HDY Announce New Client Win: Sanctuary Care

We’re proud to announce an exciting partnership with our new client, Sanctuary Care. 

Sanctuary Care is a nationwide, not-for-profit organisation whose undeniable passion is to enrich the lives of its residents and staff to deliver person-centred care. 

Sanctuary truly understands that care is personal so it’s no surprise that they are constantly recognised for the great work they do – most recently in the ‘Top 20 Large Care Home Group 2022’ from carehome.co.uk. 

On a mission to drive interest in jobs available around the UK and to change perceptions around working in care, Sanctuary has tasked the team at HDY Agency to boost its recruitment program countrywide through social media and digital channels to reach new audiences. The goal is to onboard new recruits within the next 12 months, while retaining current employees, showing them off as advocates of Sanctuary Care homes. 

Part of the approach is to strengthen and develop a strong employee value proposition strategy which will help shape and uncover the value, purpose and story behind a career as a carer with Sanctuary Care.

Beatrice Vears, Managing Director of HDY Agency, said: “HDY is proud to be working alongside Sanctuary Care to help drive and attract new employees into care all over the UK. The work that people in care do is so inspiring and we can’t wait to help spread Sanctuary Cares’ message and encourage more people to choose a career with them.”

Interested in our work? Why not have a look at our case studies?